1989 (Taylor’s Version) Target Exclusive

For the release of 1989 (Taylor’s Version), we partnered with 13 Management to promote the Target Exclusive drop, including a Tangerine Vinyl and a snippet of the never-before-heard Target Exclusive track, Sweeter than Fiction (TV).

This spot played in movie theaters across the US before The Eras Tour movie and across social media. In less than a month, the work reached over 23.9 million filmgoers and also became Target’s best performing social post ever.

Creative Director Kristin Schroeder
Art Directors Jenna Larson, Ka Vang, Kelsey Ciatti-Miller, Mycha Bueche
Motion Art Director Josh Thacker
Copywriter Danielle Dweck
Production Designer Stephanie Butler
CP Kristin Schaack, Nora Kadoo